รหัส
ชื่อวิชา
หน่วยกิต
01057672
Marketing Modeling for Agro-Industry
3(3-0-6)
Quantitative analysis methods on marketing management in agro-industry. Marketing management models; models of consumers’ behavior, brand choice models, segmentation analysis, new product models, advertising decision models, sales force compensation models, distribution channel decision, and pricing decisions. Structural Equation Modeling (SEM) for agro-industrial marketing analysis.