Fashion Business & Merchandising

Author Name, Aug-2021 Fashion Business & Merchandising MORE DETAIL

This unit conducts research to support fashion industry growth through various research in fashion management and merchandising, retail management in textile and fashion value chain, digital marketing for fashion brands, fashion and lifestyle business management, visual merchandising strategies and fashion consumer behaviour, The research group is also interested in circular economy in fashion and sustainable fashion management.
Research Areas:
– Textile and fashion merchandising
– Fashion branding
– Fashion marketing
– Digital marketing for textile and fashion
– Fashion consumer behavior
– Circular economy in textile and apparel
– Entrepreneurship in textile and fashion